Partnership Motorcycle Viral generates Over Four Million Hits.

A ‘fake’ video demonstrating a horrific motorcycle collision involving a ‘CrashProof motorbike’ has spread across the internet generating over four million views online. The source of the video has been a closely guarded secret and we can now reveal that it was produced by the Thames Valley Safer Roads Partnership as part of the Safer Rider campaign.

The viral campaign was created as part of a big push by the Safer Rider campaign to get more riders to take part in advanced training in a bid to reduce deaths and injuries on Thames Valley’s roads. A key demographic of men in their mid 30’s to early 40’s has been targeted due to a high road casualty rate.

Craig McAlpine of TVSRP said:

“Our aim was to produce a video that encouraged people to discuss the attitudes and ability involved when riding a motorcycle and for it to spread virally within the motorcycle community”

“The ‘Crashproof Motorbike’ viral campaign achieved this and the comments we have seen on motorcycle forums demonstrates that the underlying message has been clear”

“Encouraging people to look into advanced riding skills is now the key message we would like to push out via the Safer Rider website and of course ultimately reduce the number of casualties.”

Here is what one commenter said on a Motorcycle Forum:

“Anti lock brakes, Traction control, Collision avoidance, the list is endless, and they’re all very useful tools, but they are only tools and they’ll never take the place of 2 good eyeballs and a brain that functions high enough to recognize what they see.
Stay alert guys!“

Receiving well in excess of four million hits the video has been featured on countless forums around the world, with hundreds of discussions on the key message of the film; It doesn’t matter how good your bike is, a well trained rider is paramount.

Inspector Bob Jarret of Thames Valley Police said:

“As a Police Rider I get to do something I love as part of my job, the sad fact remains however that motorcyclists are still massively over-represented in the casualty figures.  Time and time again we are seeing that it’s the same mistakes as contributory factors in these collisions which could so easily of been avoided.”

“That’s why we are encouraging riders to go out, get some extra training, and learn some additional skills.  Ultimately people will get more out of their riding and it will help them to stay safe on the roads.”

By going to the Safer Rider website riders can register their interest in going on a rider training course by entering their details on the training page and in-turn those details will be forwarded to the relevant training schemes for their area.

The video was created by Thames Valley Safer Roads Partnership and was made by production company ST16.

You can find the Safer Rider website at SaferRider.org where there is information on additional training and assessment rides. There are also sections on route guides, maintenance, the latest product reviews and blogs by Thames Valley Police riders.

 

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